As a photographer, I know that there are so many different types of photography out there. Whether you’re shooting Concerts, Weddings, Portraits, or Landscapes you’ll find there’s something for everyone! The problem is finding your niche and staying true to it. A blog can help with this but only if it has the key qualities of a good photography blog
Focuses on one type of photography
A good photography blog will focus on one type of photography. For example, if you are a nature photographer and love taking pictures of waterfalls, you should blog about those types of images.
You don’t want to try and be everything to everyone—that’s what makes your site look like an amateur’s site. Instead, focus on a position that interests you so much that it makes up most of what gets posted here!
Clearly understands branding
Branding is the key to success. It’s about your audience and what they want from you, but more importantly, it’s about how you interact with them. If your blog has no brand or if it doesn’t have a clear message for readers. It won’t succeed in becoming an authority on photography topics.
A brand building may seem scary at first—and sometimes even impossible—but there are some simple ways that can help get started:
- Make sure there is consistency across all content on your site (including images) so that readers know where they are when looking at photos or reading articles on photography topics. This will help them find other great content from other blogs as well!
Takes ownership of their niche
When you start your blog, the first thing to keep in mind is that it should be an extension of your brand. It’s not enough just to share photos on Instagram or Facebook; you need a space where people can come. They should learn more about who you are as an artist and gain insight into what makes your work so special.
It’s important that this extension isn’t just another page on the internet with random content—it needs personality! Your blog should reflect who you are as an artist. You should be what drives your passion for photography (if there’s one). The best way I’ve found for doing this is through guest posts from other photographers who share similar styles/techniques/ideas. But also should have something unique about them. Their own vision for how they use each tool available within Photoshop (elements).
Provides useful content
Providing useful content is the first step to building an audience. Your blog should be packed with information that readers can use, and it’s important not to overcomplicate things by providing too much detail.
Also, make sure your posts don’t feel like they’re simply a list of links—you want people reading them. They will feel like they’re learning something new or gaining access to something they hadn’t thought about before (and then sharing the info!).
- So, what makes a good photography blog? I think it’s important to start with the end in mind.
- what do you want your audience to take away from their exposure to your work?
- Is it about sharing tips and tricks?
- Is it more about inspiring others?
- Are you looking for clients or just fans of your work?
- Do you want them to keep coming back for more content or do you want them only once and then leave them on their own?
We can go on and on about this topic, but hopefully, these questions give us some direction as we move forward with our own blogs. If we can answer them honestly and thoughtfully then we should be well on our way toward creating something truly remarkable!